We’re all suckers for the latest beauty trends. But just like your go-to makeup routine, there are some methods of makeup storage that will always be tried and true. The biggest factor is often the weather, which poses unique challenges for keeping your makeup, and ultimately you, fresh and beautiful. Keep your products at their peak by remembering these four phrases of makeup storage.

THE FRIDGE IS YOUR FRIEND
Storing some of your products in the refrigerator can prolong their shelf life and keep them performing like they’re meant to. Chilling your eye creams and serums can help counteract oxidation which causes the ingredients to break down. The coldness can also help reduce inflammation and puffiness on those early mornings. Nail polish is another product to keep cold, as the low temperatures keep it from separating and help it apply smoothly. Your fragrances deserve some fridge time, too, because warm temps could turn them into completely different scents over time.

THE SUN IS NOT YOUR FRIEND
While being in the sun boosts mood and promotes vitamin D production in you, it’s not so great for your cosmetics. Those rays peeking in can cause your makeup to deteriorate at a faster rate, so remember to always keep your makeup bag stored in a cool, dry place away from direct sunlight. In addition to deterioration, sunlight can cause your eyeshadows and blush to change color over time. Also, try not to store your makeup bag in the bathroom, because the humidity from the shower can change the consistency of your products. No one likes a cakey bronzer!

MAKEUP HERE, BRUSHES THERE
When your favourite brushes (like the Fresh & Flawless 5pc Set) meet your favourite cosmetics, beautiful things happen. But when you’re not applying, always store your makeup brushes separate from your actual makeup. This will help prevent additional bacteria from building up, and can help your brushes last longer. Plus, we’ve all had cosmetic spillage in our makeup bags, so keeping your brushes separate means less things to clean. Last but not least, your brushes are much more likely to keep their shape and structure when in their own case.

SECURE YOUR ON-THE-GO STASH!
Chances are, there’s a lipstick or powder compact buried somewhere in your handbag right now. Taking your makeup out of the house is a reality of life, which is why your at-home habits should also be practiced when you’re on-the-go. Our handbag must-haves? Travel-sized versions of your favorite concealer, lipstick or stain, mascara and powder compact. Keep them all together with a mini mirror in the pouch that conveniently comes with the travel-sized Mini Essentials Set. Storing them this way will also help prevent a bigger mess if one of your products happens to melt or break, because unfortunately we’ve all had that happen.